AIPro Provides AI Counting at Marine Science Museum

Beyond Raw Headcounts: How Public Cultural Venues Can Uncover Who Visits and Why

For teams managing public cultural venues—from science centers and museums to art galleries and eco-parks—accurate visitor statistics are the ultimate benchmark of annual performance. Every major administrative and policy decision, from budget allocation and exhibit curation to facility safety, starts with reliable visitor data.

Yet on the ground, getting those numbers is easier said than done. When a facility has multiple entrances or free-admission zones, ticket sales only tell a fraction of the story. Having staff manually tally guests with hand clickers wastes labor and invites human error, while legacy infrared (IR) door sensors routinely lump families walking side-by-side into a single count.

"Can we get accurate visitor counts and automatic age breakdowns without tearing up our facility or blowing our budget?"

💡 AIPro Co., Ltd. recently answered that exact question. Working alongside the Advanced Security Cooperative, AIPro deployed a 3-channel AI people-counting system at the Cheongju Marine Science Museum—offering a clear, practical blueprint for public exhibition spaces facing these exact challenges.

Accurately Tracking Families and School Groups Across Multiple Entrances

Packed with marine life exhibits and hands-on experiences, the Cheongju Marine Science Museum draws school and kindergarten field trips on weekdays and families with young kids on weekends. Rolling out an automated people-counting system here meant solving three tough operational hurdles unique to public museums and science centers:

Counting errors with young children and dense crowds: With a high volume of toddlers holding parents' hands, strollers, and tightly packed tour groups, traditional IR beams and basic motion sensors frequently miss shorter children—or merge an entire family walking together into one single object.
Hardware costs and construction headaches across 3 channels: The museum needed simultaneous tracking across three separate high-traffic entrances and walkways. Buying expensive, dedicated 3D counting cameras for each zone and running new ceiling cabling would have sent upfront costs skyrocketing—while forcing the museum to cordon off visitor walkways during installation.
Strict public-sector privacy laws and procurement rules: As a public venue frequented by families and children, storing identifiable faces or raw video footage on external servers was a complete non-starter under strict data privacy regulations. Plus, spending public funds required a fast, transparent, and compliant procurement process.

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Step 1. 17-point pose estimation that tracks young kids and overlapping crowds Standard surveillance CCTV cameras are typically mounted at an angle rather than straight overhead, meaning children frequently get blocked behind adults and weekend crowds overlap. AIPro solved this using 17-point pose estimation technology.

Instead of relying on rough body silhouettes, the AI tracks 17 distinct skeletal keypoints—including the head, shoulders, elbows, and knees—in real time. Even when young children walk right beside their parents or large school groups enter in a cluster, the system locks onto each person’s individual skeletal trajectory, delivering an impressive 98% counting accuracy without missed counts.

Step 2. Age, gender, and movement analytics for smarter curation and budgeting The 3-channel system at Cheongju Marine Science Museum goes far beyond basic entry tallies. It categorizes visitor gender, age group (children, adults, seniors), and on-site movement patterns in real time, turning foot traffic into actionable statistics:

Actionable Operations Insights:

"Family visits with young children jumped 25% this month—let's expand our weekend hands-on workshops."

"Senior visitors peak on weekday mornings—let's assign extra floor guides to assist along main routes."

With clear, objective data at their fingertips, museum managers can back up budget requests and tailor educational programs and exhibits to their actual audience.

Step 3. 100% public-sector privacy compliance via a non-storage, de-identified engine To eliminate data privacy risks from day one, AIPro built the system around a de-identified statistics engine. As live feeds come in from the 3 CCTV channels, the AI extracts headcounts, gender, and age breakdowns as pure text-based statistical metadata—and immediately wipes the video frames from memory. Not a single second of video is ever saved or transmitted externally, ensuring complete protection of visitor privacy and portrait rights.

Bring Smart, Data-Driven Operations to Your Cultural Space

The 3-channel deployment at Cheongju Marine Science Museum proves that digital transformation for public museums and cultural venues doesn't require massive hardware overhauls—it starts with making smarter use of the infrastructure you already have.

"We’re working with a tight budget—can we start small with just one or two channels?"
"Will age and gender analytics actually work with the older CCTV cameras already installed in our building?"
"Can we get accurate visitor counts and automatic age breakdowns without construction downtime or wasted budget?"

If any of these questions hit close to home, reach out to AIPro Co., Ltd. today. We’ll evaluate your existing camera setup, recommend the ideal channel configuration for your floor plan, and give you a clear, practical roadmap to get started.

✔ Public-Sector Visitor Analytics System

✔ Automated People Counting for Museums & Science Centers

✔ Sole-Source Contracting via PPS-Certified Innovative Product

✔ Visitor Demographics & Foot-Traffic Analytics via Existing CCTV